Schema piece - WebSite

Describes a WebSite. Parent to WebPage.

Triggers

Should be output on all public pages.

Required properties

A valid WebSite must have the following properties.

  • @id: The site's home URL appended by #/schema/website/{{ID}},
  • where {{ID}} is a globally unique, stable identifier.
    • If the WebSite is the website being viewed/consumed (i.e., "this website"), then the value of {{ID}} should be 1.
  • url: The site's home URL (excluding a trailing slash).
  • name: The name of the website.
  • publisher: A reference-by-ID to the Organization which publishes the WebSite (or an array of Organization and Person in the case that the website represents an individual).

Failure scenarios

If any of the required fields are missing or invalid, the node should not be output.

If the node is not output, the WebPage node should inherit the publisher property (when valid and present).

Optional properties

The following should be added whenever available and valid:

  • potentialAction: A SearchAction object describing the site's internal search.
  • inLanguage: The language code for the WebSite; e.g., en-GB.
  • If the website is available in multiple languages, then output an array of inLanguage values.
  • description: A description of the website (e.g., the site's tagline).

Examples

Minimum criteria

{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.example.com/#/schema/website/1",
"url": "https://www.example.com",
"name": "Example website",
"publisher": {
"@id": "https://www.example.com/#/schema/organization/1"
}
}
]
}

Extended criteria

{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.example.com/#/schema/website/1",
"url": "https://www.example.com",
"name": "Example website",
"inLanguage": "en-US",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.example.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
},
"publisher": {
"@id": "https://www.example.com/#/schema/organization/1"
}
}
]
}
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