Schema piece - Organization

Describes an organization (a company, business or institution). Most commonly used to identify the publisher of a WebSite.

May be transformed into a more specific type (such as Corporation or LocalBusiness ) if the required conditions are met.

Triggers

Should be output on all public pages.

Required properties

A valid Organization must have the following properties.

  • @id: The site's home URL appended by #/schema/organization/{{ID}}, where {{ID}} is a globally unique, stable identifier (e.g., a database ID representing the organization).
    • If the organization is the publisher of the WebSite (i.e., the "primary organization", or "this organization"), then the value of {{ID}} should be 1.
  • logo: A reference-by-ID to an image of the organization's logo.
  • URL: The site's home URL.
  • name: The name of the Organization.

Failure scenarios

If any of the required fields are missing or invalid, the node should not be output.

If the node is not output, any entities which would otherwise have declared a relationship with the Organization (e.g., as the publisher of a WebSite, or the manufacturer of a Product) should remove those references.

Optional properties

The following should be added whenever available and valid:

  • sameAs: An array of URLs representing declared social/authoritative profiles of the organization (e.g., a Wikipedia page, or Facebook profile).
  • image: An array of images which represent the organization (including the logo ), referenced by ID.

Transformations

The Organization type may be transformed in the following scenarios.

When the business is 'local'

  • When location information is available, the Organization may be eligible for extension into a LocalBusiness type.

Examples

Minimum criteria

{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.example.com/#/schema/organization/1",
"url": "https://www.example.com/",
"logo": {
"@id": "https://www.example.com/#/schema/image/abc123"
},
"url": "https://www.example.com/#/schema/organization/",
"name": "Example organization name"
}
]
}

Extended criteria

{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.example.com/#/schema/organization/1",
"url": "https://www.example.com/",
"name": "Example organization name",
"sameAs": [
"https://www.wikipedia.com/example-organization",
"https://www.linkedin.com/company/1234"
],
"logo": {
"@id": "https://www.example.com/#/schema/image/abc123"
},
"image": [
{
"@id": "https://www.example.com/#/schema/image/abc123"
},
{
"@id": "https://www.example.com/#/schema/image/def456"
}
]
}
]
}
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