Schema piece - Organization
Describes an organization (a company, business or institution). Most commonly used to identify the publisher of a WebSite
.
May be transformed into a more specific type (such as Corporation
or LocalBusiness
) if the required conditions are met.
Triggers
Should be output on all public pages.
Required properties
A valid Organization
must have the following properties.
@type
:Organization
.@id
: The site's home URL appended by#/schema/Organization/{{ID}}
, where{{ID}}
is a unique identifier.- If the
organization
is the publisher of theWebSite
(i.e., the "primary organization", or "this organization"), then the value of{{ID}}
should be1
. name
: The name of theOrganization
.
- If the
URL:
The site's home URL.logo
: A reference-by-ID to anImageObject
of the organization's logo.
Failure scenarios
If any of the required fields are missing or invalid, the node should not be output.
If the node is not output, any entities which would otherwise have declared a relationship with the Organization
(e.g., as the publisher
of a WebSite
, or the manufacturer
of a Product
) should remove those references.
Optional properties
The following should be added whenever available and valid:
sameAs
: An array of URLs representing declared social/authoritative profiles of the organization (e.g., a Wikipedia page, or Facebook profile).image
: An array of references-by-ID toImageObject
nodes which represent the organization (including thelogo
).
Transformations
The Organization
type may be transformed in the following scenarios.
When the business is 'local'
- When location information is available, the
Organization
may be eligible for extension into a LocalBusiness type.